HACKED by recently announced their collaboration with H&M Netherlands. For celebration of their collaboration, HACKED by_ X H&M teamed up with STUDIO ULTRADELUXE and created several collage style GIF's. All animations where used in socials channels and in a ‘hacked’ digital out of home campaign.

A GIF sticker campaign was added so people could engage and help spread their message of sustainability by hacking their own Instagram stories.

The GIF campaign & GIF stickers gathered over 12 million views on GIPHY in the first month of it’s launch (Feb ’19).

Concept & GIF ART & sticker campaign: STUDIO ULTRADELUXE

Concept & Creative Direction: Bas Manders

Photography: Marc de Groot

Model: Iris E // Paparazzi Models

Hair & Make-up: Charlotte Niketic

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