Hermès – Benelux
Studio Noa Verhofstad, commissioned by Hermès, designed all summer displays for the Benelux windows.
Noa Verhofstad has taken the first traveling suitcase designed by Hermès as the starting point. Inside the colorful, graphical suitcases the summer vibe comes alive. Inside the suitcase you find a swimming pool, sun beds, a diving board. The Hermès products become part of these lively settings. "When you go on holidays, you pack your suitcase, and the items inside of it get a special value after being home. They are connected to nice memories. I would like to put that special summer feeling inside these windows," Noa Verhofstad says. The windows can still be seen in the Netherlands, Belgium and Luxembourg until the end of August 2017.