HACKED by recently announced their collaboration with H&M Netherlands. For celebration of their collaboration, HACKED by_ X H&M teamed up with STUDIO ULTRADELUXE and created several collage style GIF's. All animations where used in socials channels and in a ‘hacked’ digital out of home campaign.

A GIF sticker campaign was added so people could engage and help spread their message of sustainability by hacking their own Instagram stories.

The GIF campaign & GIF stickers gathered over 12 million views on GIPHY in the first month of it’s launch (Feb ’19).

Concept & GIF ART & sticker campaign: STUDIO ULTRADELUXE
Concept & Creative Direction: Bas Manders
Photography: Marc de Groot
Model: Iris E // Paparazzi Models
Hair & Make-up: Charlotte Niketic