A clear and balanced sight that makes one notice and see everything is a gift for many, sadly not for all. Hoya lenses wanted to change their point of view and decided to take a look through the eyes of the consumer. In their latest campaign, photographed by ebo fraterman, we see everyday situations from everyday life, but did you notice everything? There are some hidden treasures! If you look at the beautiful images over and over again you will discover something new every time. A clear and balanced sight really is something special!

Click here for Ebo's portfolio.