Studio Noa Verhofstad focuses on craftsmanship and handicrafts. Every essential element, whether it is a photograph, a presentation or an installation, is created and constructed by hand.
“The history of Hermès is based on horse riding. I decided to create a whole world around it complete with carriage, horses and a stable including minute details such as a broom. It’s all going to be in the exact same red colour of the collection. I hope that if people walk by the window they get drawn into the world I created and leave their daily life behind for a second to see what happens. To be in a state of wonder is always a good thing I think”.
The work of Studio Noa Verhofstad always exudes a sense of nostalgia and wonder. All images are composed with the utmost care and attention to detail, a process in which the choice of materials plays a very decisive role. Paper, cardboard, wool, glass or wood, they all contribute to the telling of a story.
The windows can be seen in de Bijenkorf Amsterdam until October 20th.