G-Star Raw campaign by Meinke Klein

Fashion photographers duo Meinke and Kees (better known as Meinke Klein) created outstanding images for the latest G-Star Raw campaign.
In this campaign G-Star wants to focus on their utility & denim collection, but instead of an 'obvious streetwear' campaign, the team decided to be innovative in visual language.
And it definitely is innovative!
Art direction by The Family
Set Design by Phoebe Shakespeare
Casting by Troy Casting
Models Yun Ho Seok, Isadora Olliveira & Omar Sesay
Production by Arlaa World