Shift to guilt-free denim, start leasing a jeans. A new initiative by Mud Jeans; jeans designed to be completely recyclable. Swap them for a new pair when you’re ready.

In collaboration with creative agency cloudfactory, carli hermès created the distinctive images for their kick-off campaign; 'Mud Jeans for the love of earth - Dry Mud'.

For more information about the project, click here.