BREAK THE NORM campaign Saints & Stars

We felt the urge for societal change

"A world led by people following the norms of society is not what we would call 'living'. We dare people to stand up against the norm, break it, and feel free every second of their life. To be your unique self in every way possible. Our campaign stands up and breaks the norm. Are you with us?"
Photography by Carli Hermès.

Every human being is special. All of us are unique in our ways.

Don’t be afraid to break the stigma of life called the norm. Never fear opinions or presumptions.

Live unconditionally and always stay true to yourself. Happiness was made for all of us, so live up to it.

You’ve only got one life; live it. Break The Norm.