These relaxing fabric animations where made by STUDIO ULTRADELUXE to accompany the Viktor & Rolf SS20 Patchwork collection, in which high-end couture fabric samples where re-used to make the collection.

By also re-using the shot stills of the collection - extra engaging social posts were made to create multiple communication moments from the same material.

Two GIF stickers were also released at show time, so the guests of the show could also patch-up their insta stories. These have reached over 1 million views and counting.