The beautiful Dutch initiative ‘We Are Too Beautiful’ is a collection of t-shirts with a message, worn & shared by beautiful people around the world. This viral campaign let's you share your own individual beauty. Photographer pieter henket also helped spreading the message. He bought his own shirt and photographed many celebrities such as Frederique van der Wal in their t-shirts.

The ‘We Are Too Beautiful’ t-shirts are 100% organic and created for everyone who wants to set his or her own standard of beauty, in stead of letting huge corporations like A&F define them for us.

You can help spread the message by buying your shirt here